At a Glance
Business communication to cultural and linguistically diverse customers may require knowledge of their business culture when it comes to conducting business. At eTranslate, we provide a range of services that cultural consultancy and training services to empower our clients to professional communicate and work with their culturally and linguistically diverse clients.

eTranslate delivers a new range of cultural training seminars and cultural consultancy packages designed to empower you to overcome the cultural barriers, make effective use of language expertise and medium and secure culturally diverse customers.

Description

Cultural Training
Our Cultural Training Unit (CTU) provides qualified trainers experienced in apply language and cultural issues to management principles across board range of industries. We provide specially customised training packages that meet individual needs of each organisation.

Training topics include:

• Cross Cultural Communication Strategies
  
• Cross Cultural Awareness Programs for Overseas Executives
  
• Interacting with Interpreters
  
• Preparing content for translation
  
• Maximising Business Benefits from Language Services
  
• Maximising Business Benefits from Multilingual skilled staff
  
• Managing Cultural Diversity in Workplace

• understand your targeted country's cultures
  
• DOs and DON’Ts
  
• business etiquette: when receiving an enquiries from client
  
• business etiquette: when trying offer or sale a product
  
• business etiquette: holding a meeting
  
• business etiquette: negotiated trade detail
  
• business etiquette: the meaning of customer services and customer relationship (giving and taking)
  
• business etiquette: contract negotiation
  
• socialising and entertaining clients
  
  Cultural Consulting
  eTranslate also has extensive experience and knowledge in a wide range of media strategies, which can be utilised to achieve effective communication with multicultural communities.
  
  Advice and services are available on:
  • Working with the multicultural /ethnic press
    
  • Working with ethnic radio and television
    
  • Audio and audio-visual productions
    
  • Direct mail service
    
  • Public relations and promotional activities
    
  • Bi-lingual training and assessment
    
  • Cross-cultural focus groups
    
  • Cross-cultural Focus Testing
  Our Register of Trained Bi-lingual Consultants, have the expertise to conduct assessments of bi-lingual skills and training for your call centre personnel, reception and professional staff.
  
  Benefits
  The Key Benefits are:
  • The seminar focuses on helping participants develop the skills necessary for successful management in the targeted country.
    
  • Increased self-awareness and a more empathic understanding of the targeted country's people.
    
  • Widen their knowledge and business awareness in the targeted country.
    
  • Increased confidence derived from their understanding of the interaction between themselves and the targeted country's counterparts.
    
  • Increased adaptability to new business situations and a better understanding of their new work/living environment.
    
  • Develop new skills on vital business etiquette for the targeted country.
    
  • Understanding of how communication and interpersonal skills contribute to “closing the deal”.

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