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Cultural Consultancy

At a Glance
Business communication to cultural and linguistically diverse customers may require knowledge of their business culture when it comes to conducting business. At eTranslate, we provide a range of services that cultural consultancy and training services to empower our clients to professional communicate and work with their culturally and linguistically diverse clients.

eTranslate delivers a new range of cultural training seminars and cultural consultancy packages designed to empower you to overcome the cultural barriers, make effective use of language expertise and medium and secure culturally diverse customers.


Cultural Training
Our Cultural Training Unit (CTU) provides qualified trainers experienced in apply language and cultural issues to management principles across board range of industries. We provide specially customised training packages that meet individual needs of each organisation.

Training topics include:

  • Cross Cultural Communication Strategies
  • Cross Cultural Awareness Programs for Overseas Executives
  • Interacting with Interpreters
  • Preparing content for translation
  • Maximising Business Benefits from Language Services
  • Maximising Business Benefits from Multilingual skilled staff
  • Managing Cultural Diversity in Workplace
Training programs can be delivered on-site or within eTranslate venues or as one on one or closed group-coaching sessions.

Our consultancy team will have a meet with you to draft a proposal for a cultural consultancy and business etiquette briefing programme that meets your business needs. Our seminar provides a comprehensive coverage in the targeted country's cultures, the DOs and DON'Ts, the business etiquette and social events that are all essential in addressing the cultural aspect of your targeted country's business development.

Our proposed seminar will explain what it comprises. Such example is to outline the formal presentation using different case scenarios, followed by a series of interactive discussion sessions that allows the participants to ask questions relating to their area of responsibility.

The objectives for this seminar for the participants to achieve at end of the seminar is for them to be able to:

  • understand your targeted country's cultures
  • DOs and DON’Ts
  • business etiquette: when receiving an enquiries from client
  • business etiquette: when trying offer or sale a product
  • business etiquette: holding a meeting
  • business etiquette: negotiated trade detail
  • business etiquette: the meaning of customer services and customer relationship (giving and taking)
  • business etiquette: contract negotiation
  • socialising and entertaining clients

    Cultural Consulting

    eTranslate also has extensive experience and knowledge in a wide range of media strategies, which can be utilised to achieve effective communication with multicultural communities.

    Advice and services are available on:
    • Working with the multicultural /ethnic press
    • Working with ethnic radio and television
    • Audio and audio-visual productions
    • Direct mail service
    • Public relations and promotional activities
    • Bi-lingual training and assessment
    • Cross-cultural focus groups
    • Cross-cultural Focus Testing
    Our Register of Trained Bi-lingual Consultants, have the expertise to conduct assessments of bi-lingual skills and training for your call centre personnel, reception and professional staff.

    The Key Benefits are:
    • The seminar focuses on helping participants develop the skills necessary for successful management in the targeted country.
    • Increased self-awareness and a more empathic understanding of the targeted country's people.
    • Widen their knowledge and business awareness in the targeted country.
    • Increased confidence derived from their understanding of the interaction between themselves and the targeted country's counterparts.
    • Increased adaptability to new business situations and a better understanding of their new work/living environment.
    • Develop new skills on vital business etiquette for the targeted country.
    • Understanding of how communication and interpersonal skills contribute to “closing the deal”.

Contact us for further information – Post your query now

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