Date 17th April, 2005
eTranslate is an international media monitoring company that offers
a range of services to empower clients to reach out and secure global
markets. International Media Monitoring and International Advertising
Monitoring are two services that enable organisation to monitor global
media and gain insights into local market sentiments and opinions.
International Media Monitoring - Monitoring newspapers around the
world for clippings to a topic (keyword) you select. All clippings
are accessible over our international media portal Web site. There
are optional services such as analysing report and tracking of media
releases that you issue.
International Advertisement Monitoring
- Monitor your placements
of ads on newspapers (Radio and TV to come soon). Basically, you
issue the ad copies that you are about to place and we can monitoring
and take clippings of the advertisement placements.
Process
eTranslate maintains a world wide network of monitors, all working
on our international media portal. They monitor major newspapers,
scans for articles, extract clippings and post them on the portal
for secured client access. Our analyst can also produce periodical
reports which give an insight into the local opinion and sentiments.
We cover over 120 countries. Not all countries have a solid state
media industry that allows easy monitoring, therefore the degree
of monitoring will vary. We mainly cover the major na tional and
provincial newspapers.
These include local language newspapers. We will provide a 50 word
English summary of non-English article. There is an option to translate
the entire article.
Once you have subscribed into the service, you
can use the portal to raise request for media and advertisement monitoring
at any time 24/7. Clippings are displayed immediately as they are
collected.
You can also use the optional email notification when clippings are
collected.
Figure 1: International Media Portal
You will access all the clippings via our online international media
portal. This makes clippings available to all your staff located
in Melbourne or overseas. Radio , TV and Internet monitoring will
come in 3rd Quarter of 2005.
Costing
The costs are as follows:
- Basic Cost
1) Annual subscription to the service: US$1100 per year
2) Subscription to monitor major press in each country per month.
The cost varies from country to country. The table below list some
of the countries, please advise us which country you wish to monitor.
- Pay As You Go
For International Media Monitoring, the cost only applies when you
raise a request for monitor ing a particular topic (given as keyword).
The costs are the reading fee per country per month and the clipping
fee. You only pay for the topic and country you select. Clipping
fee is only charged for each article collected.
Reading fee- per keyword (or topic) US$85 per country per month
Cost per clipping: US$5 per clipping.
Sign-up Process
There is a minimum commitment of 1 months for each of the countries
your selected. The annual subscription of US$1100 is a fixed cost.
To sign-up, we just need to raise a work order and we will create
an account in the international media portal.
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Contact us for further information – Post your query now.
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