 |
 At
a Glance
Once you have localised your products and services,
eTranslates delivers services to assist you in marketing
your products to the multicultural markets.
Communication
Strategies
eTranslate develops multicultural communication strategies
that enable clients to target selected communities with
effective multilingual communication, in the knowledge
that the campaign is culturally appropriate and relevant
to the needs of the target audience.
In positioning communication strategies, eTranslate
brings into play its extensive skills developed in this
specialised niche market and our strategic advice ensures
that every possibilities is considered in the development
and implementation of quality multicultural communication.
Public
Relations
In acknowledging that PR campaigns can be valuable additions
to your paid media schedules, eTranslate has the expertise
to plan and implement public relations campaigns that
specifically designed to attract editorial content in
ethnic press and radio.
Well-established working relationships with the ethnic
media ensure that your press releases, translated and
typeset to your letterhead are given strong consideration
for editorial support. In seeking additional exposure
on radio, eTranslate; in consultation with the client
develops a question and answer script that is translated
into the selected languages and provided to the radio
stations. In overcoming language deficiencies within
an organisation, eTranslate provides bilingual speakers
for the interview.
Clients of eTranslate receive post campaign reports
detailing the editorial results achieved through public
relations activities.
Research
From its research database, eTranslate is able to provide
support to clients in the selection of communities to
be targeted. This may include census data covering population
figures at Local, State and Federal levels, English
language proficiency, recent arrivals, various age demographics
and community breakdowns within Local Government areas.
Furthermore, through established alliances, eTranslate
undertakes specific qualitative market research programs.
Ethnic
Media Recommendation
The independence of eTranslate enables clients to access
a consultancy that plans ethnic media without any affiliations
or allegiances to media ownership or representation.
This provides clients with comprehensive access to all
ethnic media with unbiased schedules that are designed
to reach the target audience in the most efficient and
cost effective manner.
eTranslate provides a media monitoring service that
is designed to demonstrate the support provided by the
ethnic press and radio to public relations campaigns
with a clipping service, monitoring is also undertaken
to confirm placement of paid media schedule.
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Multicultural
Marketing
