 Overview
Search engines are the main tools for international
online users to utilize to search for information. These
days, majority of businesses have an online presence
and may not have their information available to these
search engines. eTranslate will assists in online
eTranslate specialises in empowering businesses to
market their information internationally. With this,
your business offerings will be registered to the major
English and in-country search engines, driving more
traffic to your website.
Why
Language Search Engine Optimization?
Search engines are the most used method for visitors
accessing websites. In 46% of cases they are used as
the means of accessing/finding a website. Not only do
they provide the volume of visitors, but correctly implemented
they can also provide you with the most ‘qualified’
user on the Internet.
These Internet ‘surfers’ in effect are
qualified by the keyword that has used by them to find
your site. Someone who types into a search engine, ‘used
cars for sale’ is highly likely looking to buy
a used car.
Search Engine Promotion is essential for any organisation
wishing to see a return on the, often substantial investment
being made into web developments. Ensuring that your
site is found by anyone looking for your services is
an essential part of a comprehensive online marketing
strategy.
Our approach and technology focuses on improving your
existing sites indexability, and the creation of new
content targeting specific keyword phrases for the new
site.
Our service will also provide quarterly reporting along
with a regular strategic review sessions to analyse
past results and determine future changes and strategies.
eTranslate’s major business is the understanding
of search engine optimisation for commercial web sites.
This service is known as eTranslate search engine promotion.
eTranslate exists to maximise, and optimise the return
on investment for traffic to our clients websites, by
using mechanisms that map to the markets primary objective;
“Driving traffic to websites at a financially
viable cost”, and to the services offered.
Benefits
of Search Engines for Traffic Boosting
- Searching is the second most popular online activity
after email.
- More people find sites via search engines than
any other method.
- Search engines produce highly targeted traffic
with higher conversion ratios thereby directly impacting
on increasing site revenues.
- Search engines promote your site 24 hours - 365
days a year.
- Search engines have a residual affect long after
the initial promotion has ended.
- Search engines offer one of the greatest returns
on investment of any online and offline marketing
activity. The cost per search engine visitor can be
10 to 20 cents as opposed to other means like banners,
which in reality are closer to $10 to $15.
- There is no starting or end point on the web so
your site MUST be linked somewhere in order for people
to find it. Search engines provide the most comprehensive
linking.
- Search engines are easy to use. Your site can appear
in hundreds of different variations of keyword searches,
unlike more traditional means such as "The Yellow
Pages" where you normally appear in only one
category.
- Over 43% of people who bought online found the site
via a search engine.
Solution
The search engine promotion includes paid per click
and pay for inclusion with major international and local
search engines. Both methods will provide guarantee
to drive potential customer traffic that are looking
for your products or services to your website. There
will be some immediate quality traffic access your website
once it has been submitted to the search engines.
For long term solution, eTranslate also offers search
engine optimization. We will analyse your website and
target selected keywords to obtain high ranking in the
major search engines to drive more traffic to your website.
We will improve your website’s structure and coding
to ensure the website is more visible to the search
engine. Once the engineering work is done we manually
submit your website to the major search engines and
monitor the progress of the ranking. eTranslate also
specializes in Language Search Engine Optimization.
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Search Engine Promotion
