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 The
Challenge
As a member of your corporate communication team, you
would appreciate the amount of effort and the resources
involved in any multicultural communication or campaign.
eTranslate is not just another multicultural consulting,
research or communication services firm, but an outfit,
which utilises contemporary language technologies to
reduce the cost of translation, streamlines the process
of multicultural communication and extend the reach
of our clients to their targeted multicultural audience.
This in turns gives them a higher return on their investment
and enables them to target more multicultural group
and with more content for the same budget they had.
eTranslate
Solution
eTranslate is a multicultural communication and multicultural
IT specialists, which provides innovative ways for our
clients to conduct their multicultural campaigns utilising
the emerging media like Internet and mobile phones.
eTranslate assists by delivering a range of cost effective
multicultural communication services that include:
Community and Market Research, Multicultural Communication
Strategies, Rapid Response Translations, Ethnic Media
Campaigns management, Print Management, Multicultural
Online Communication Strategies and interactive feedback
management.
How
it works
There are over 2 million online users that live in ethnic
households. Some mainstream providers may have yet to
appreciate that there are so many multicultural online
users. This is because they have yet to deploy a proper
multicultural online presence and make themselves visible
on the multicultural Internet.
Given that your organisation may have invested considerably
in multicultural communication, it is worth considering
other methods and tools available to extend your reach
and achieve higher return on your investment. The multicultural
Internet is an effective medium for organisations to
publishing language information. Provide it is done
properly; it will enable wider reach and for the first
time engages your multicultural audience using multilingual
feedback forms.
For example, non-English speaking users can use multilingual
feedback forms to post queries, which can be reflected
back into English for your team to respond.
The benefits are numerous including savings in printing
and brochure distribution costs, extending reach to
country Australia and remote regions while reducing
the cost of content translation and publishing (publishing
a Web page is cheaper than publishing a brochure and
easier to update). Users can still print information
from the Web site and distribute to their peers.
The Web site can be permanent and will still be accessible
after brochure distribution and promotion campaigns
are over.
The technology for multilingual Web publishing has matured
and you can publish native language information in real
native language text and enable users to find your Web
site when they search the Web in their own languages.
We can assist you in realising the potential of the
multicultural Internet by,
- assisting you in building your multilingual Web
sites
- providing assistance to your Web team to ensure
they have the technical pre-requisites to publishing
multilingual Web content
- assisting in converting your existing translated
materials for Web presentation
- assisting in developing multilingual feedback mechanism
to achieve your desired functions
- providing native user testing services to full
test the site for cross cultural accessibility
- assisting you to engineer unique language search
keywords and registering your Web site in different
language search engines
- and providing on-going support.
eTranslate addresses over 80 cultures in 120
languages. We can deliver communication campaigns on
a number of media including print, ethnic newspaper,
radio, TV, Internet and even multicultural SMS messages.
Some of our clients include:
Sydney Olympics: www.gamesinfo.com.au
Tourism NSW: www.sydneyaustralia.com
Tourism Victoria: www.visitmelbourne.com
University of Sydney: www.usyd.edu.au/international
Department of Immigration: www.immi.gov.au/settlement
eTranslate was involved jointly with NOIE in
the development of Australia's first multicultural
portal www.multiculturalaustralia.com.au.
Timeframe and Cost depend upon the amount of the work.
However, our team will analyse your needs and customise
a solution that meets your requirements and budget.
Benefits
Our clients enjoys many business benefits including:
- Lower cost of development, with the same budget
they are able to cater for more language and content
- Increase reach to multicultural audience including
those in rural areas and
- For the first time, the ability to get active feedback
from their campaigns
Sample
Works
Marine Safety of Victoria - development of a 9
language Marine Safety Handbook including interactive
multilingual test www.marinesafety.vic.gov.au
Department of Immigration - development and maintenance
of a 20 language Settlement Toolkit
www.immi.gov.au/settlement
Multicultural Health NSW - development of a 10 language
HIV/HepC prevention program www.multiculturalHivhepc.net
| Contact us for further information –
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